The London Brick is not only an iconic symbol of London, England, where the brand resides, but also represents the new foundations laid down for the new concept collection and business structure.  Each shoe box features the subtle BEATRIX ONG London Brick print on recycled cardboard, enclosing each pair of shoes, protecting them in transit- as a brick wall should...





Each inner box is adorned by a recyclable Micro-Pak® sticker, which prevents mold getting to your brand new pair of BEATRIX ONG shoes. The stickers are activated by moisture. When the relative humidity reaches a pre-set level, the stickers will create and release an atmosphere within the box to actively eliminate mold spores. As the stickers will not start to work until the humidity has reached a certain level you are assured that your shoes will be protected when needed. 

Micro-Pak® has a continually developing sustainability program and is also a member of the Sustainable Packaging Coalition and has achieved Cradle to Cradle Silver Certification.