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THE JOURNEY OF A THOUSAND MILES CONTINUES...

London 2007

The Beatrix Ong flagship store has moved to No. IV Burlington Arcade, Mayfair, London, W1 in October 2007.

Beatrix Ong leaves Primrose Hill after 3 beautiful years to tread alongside other leading players in the West End. Retreat from the flurry and the din of the city: step inside the boutique and discover a sense of calm that flows through the elegant space. The new luxurious boutique is a reflection of Beatrix's free spirit and love of all things bright and beautiful. Exclusive, limited edition styles will sit alongside the main season's collection within the relaxed and charming surroundings of the ground floor. Brides-to-be and private clients will be led up a fine staircase to reach the enchanting salon on the upper floor where not only exquisite shoes tempt and seduce, tea and cakes will also be served to satisfy the other senses.

In keeping with her taste and character, Beatrix handpicked each element of the boutique - from the chandelier to the distinct perfume that lingers, ensuring that each visit is as memorable as each shoe.

BEATRIX ONG IN SHOES GALLERY CALENDAR

London 2007

Three distinctive Beatrix Ong shoes are featured in this Page-A-Day Gallery Calendar. This 2007 edition, which has been dubbed the "year-long fantasy in footwear", included our much coveted "Glare" in red patent. Other styles include the "Messager" and "Navarre" boots. The Shoes Gallery Calendar 2007 is available worldwide from all leading book shoes.

BEATRIX ONG, HONG KONG PRESS TOUR

LONDON 2006

Harvey Nichols invited Beatrix Ong for an exclusive press tour to introduce her Spring/Summer 07 collection. Held in the chic environs of Harvey Nichols Hong Kong and the luxurious setting of the Shangri La Hotel, Ong was interviewed by some of the leading publications in China.

CORDWAINER'S AWARDS

London 2006

Beatrix Ong was invited as an honorary guest to the Cordwainer's Awards at the London College of Fashion. A graduate from Cordwainer's College herself, Ong presented awards to a list of outstanding graduates. The event was highlighted by Ong's speech at the ceremony as well as the signed copies of Dr. Seuss's 'Oh, the Places You'll Go' that she gifted to each prize winner.

YOU MAGAZINE TUBE ADVERTISEMENT

London 2006

You Magazine Beatrix Ong’s signature shoe ‘Glare’ was specially selected by British national newspaper The Mail on Sunday, to advertise its lifestyle magazine, YOU.

The recognisable red patent shoe was seen at all major London Underground Stations, appearing on escalator panels and 48-sheet posters.

The poster remained a fixture in London Underground stations for six months. With a credit to Beatrix Ong on the poster, the ‘Glare’ generated a long waiting list for all shoelovers.

NATASHA LAW EXCLUSIVELY FOR BEATRIX ONG

London 2006

Natasha Law was born and raised in London. She graduated from Camberwell College of Art in 2000. In the same year she was nominated one of i-D's 200 for 2000. Since then she's worked as both an artist and a fashion illustrator.

Her first major exhibition at Space in September 2002 sold out.

Law's fans include Sex & The City's Kim Cattrall and fashion designer Diane von Furstenberg. She is a regular contributor to fashion magazines such as Vogue, Harpers Bazaar, Jane and The Sunday Times Style Magazine. Natasha Law continues to build her fan base in both her home country and across the Atlantic.

After illustrative projects including a collaboration with Vanity Fair and Lancôme and Camilla Morton's book "How to Walk in High Heels", Law's next project will see her working with British shoe designer, Beatrix Ong. Law has created an exclusive illustration for the young luxury brand's new shoeboxes, which will be available in store for Autumn/Winter 2006.

FAIR TRADE PROJECT LAUNCH

London 2006

'Beatrix Ong for made' is a Fair-Trade project which will be launched in April 2006. The project embraces the principles of fair trade by ensuring a fair price is paid to the workers and that they receive training and support for their community. The shoes made by hand in Africa and Nepal will be available from retail outlets including Topshop in London's Oxford Street.

SHIPLEY ART GALLERY'S EXHIBITION

United Kingdom 2006

From March 2006, Beatrix Ong's 'Princess' shoe will be exhibited at the Shipley Art Gallery's 'Shoes: The Agony and the Ecstasy', a touring exhibition under the Tyne & Wear Museums. Beatrix Ong's shoe will sit in a Designer's Section alongside Manolo Blahnik, Vivienne Westwood and Jimmy Choo.

HARVEY NICHOLS, HONG KONG

Hong Kong 2006

From April 2006, Beatrix Ong shoes will be available at Harvey Nichols, Hong Kong, who will carry the line exclusively for the region.

NORTHHAMPTON SHOE MUSEUM

Northhampton, UK 2005

Selected styles from the Beatrix Ong collections from 2002 to present day will be exhibited at the renowned Northhampton Shoe Museum. Beatrix Ong shoes will feature along side the museums’ permanent collection of shoes which date back as early as 1600.

FINANCIAL TIMES

London April 2005

Beatrix Ong was specially commissioned to create a one-off piece for the Financial Times.

‘With a Spring in her Step’ will be displayed in the London offices of the Financial Times from April 2005.

HITCH HIKERS GUIDE TO THE GALAXY

London May 2005

To celebrate the release of the new British film, Hitch Hiker’s Guide to the Galaxy, Beatrix Ong was invited to create an illustration and shoe inspired by the movie for a special exhibition supported by Buena Vista International.

The illustration and shoe will be showcased at the Science Museum, London from May 2005.

RECYCLE YOUR BEATRIX ONG SHOES

London Spring 2005

From Spring 2005, customers of Beatrix Ong will be able to receive new shoes for old shoes.

Customers can bring their old Ong’s to the Beatrix Ong boutique in London and receive a 10% discount on all current season’s shoes and bags in store.

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