The new Beatrix Ong flagship store is part of Britain's very first shopping Arcade, which was opened in 1819. The Burlington Arcade is also known to be the longest covered shopping street in England and continues to be guarded by its very own private police force - The Beadles.

Situated in the West End, the new luxurious boutique is a reflection of Beatrix's free spirit and love of all things bright and beautiful. Exclusive, limited edition styles will sit alongside the main season's collection within the relaxed and charming surroundings of the ground floor. Brides-to-be and private clients will be led up a fine staircase to reach the enchanting salon on the upper floor where not only exquisite shoes tempt and seduce, tea and cakes will also be served to satisfy the other senses.